Leadership Coaching for People-Pleasing Directors Advancing to VP

‘A promotion to a role I had been working toward for a long time.’

Marianna Bezler, Engineering @ OpenAI

Is This You?

People-pleasing Directors hire me to become strategic executives who advance to VP without the burnout and the guilt. I write about my personal experience of people-pleasing on Substack.

If you got to Director by outworking, out-delivering and out-caring everyone around you, you are not alone. Many senior leaders hit the same ceiling. And in most cases, it is not a capability problem. Instead, it is a people-pleasing pattern that got you here and is now costing you what comes next.

I work with Directors to address the pattern at the root. Not through surface tactics or quick tips for saying no, but through deeper work that combines corporate strategy, leadership psychology, nervous system regulation and career navigation.

The change is not about becoming harder or caring less. It is about leading from clarity rather than guilt, making clean decisions without first managing everyone’s reaction, and building the strategic presence that VP-level leadership actually requires.

If you are a Director who has spent long enough being exceptional for everyone else, this is where you stop being last on your own list and start building the career and leadership you actually want.

If this resonates, learn more about my leadership coaching approach.

Danguole Litvinskaite, The Leadership Coach People-Pleasing Directors Eventually Find

Danguole executive coach for people pleasing directors

Danguole Litvinskaite is an executive leadership coach based in Switzerland, specialising in helping people-pleasing Directors advance to VP without burnout or guilt. With 14 years in investment banking across 4 countries, an ICF PCC credential, and 3,000+ executive coaching sessions, she works with senior leaders in tech, finance, consulting, and S&P global corporates and financial institutions. Her 3-month intensive coaching programme addresses people-pleasing patterns at the root through corporate strategy, leadership psychology, nervous system regulation, and career navigation. Clients include Directors and VPs at the largest tech companies, Big 4 firms, and global financial institutions. Contact: info@coachandyou.com

Free Resource for Directors who suspect the promotion requires more than working harder

If understanding the people-pleasing pattern has not been enough to shift it, that is not a failure of insight. It is information. This document names what is actually keeping people-pleasing Directors from VP, not the behaviour on the surface, but the structure underneath it. Because that is where the work is. And where the promotion, the compensation, and the leadership presence you have been working toward finally become possible without the perpetual yes to others and no to self.

WHAT CLIENTS SAY?